How Web Sites Generate Sales
Shopping cart Sites
All ecommerce sites accept some form of online payment in order to be classified as a shopping cart site. On this type of site, visitors select from a list of items which they can add to their shopping cart.
Once they have finished selecting the products they wish to buy, they checkout by filling in a registration form and complete the order once they have given their credit card information.
On sites such as these the merchant discourages visitors from making any kind of personal contact as the function of the site is to automate the sales process without the intervention of an actual employee of the company.
The following two sites are typical examples of such sites.
http://www.pinkertonflowers.com
http://www.makemoneyteaching.com
Catalogue sites without ecommerce capabilities
These type of sites have a large selection of products but usually do not show a price nor offer the online technology to actually make a sale over the Internet. Usually the site owners are selling business to business and are NOT looking for the retail trade.
Companies that prefer this type of site are often manufacturers, distributors, and any other company whose clients buy in volume. These sites always sell in volume, require detailed information on the purchaser and almost always have a salesperson complete the sale.
http://www.manutel.com
http://www.decorativeplantscanada.com/
Another reason for a catalogue site is if the product is too expensive to buy online such as cars, or recreational vehicles or expensive custom made furniture. Visitors are encouraged to make direct contact with the company by phone, email or online form.
http://www.usedrvsale.net/
http://www.autofinderscanada.com
http://www.mrdesigns.ca
Brochure Site for service companies (Informational Site)
This type of site provides detailed information about services that the company offers. Usually a lot of detail is given about the history of the company and lots of content is devoted to detailed explanations describing what services take place and how they are delivered. Nearly always such companies serve a local or regional market. Real estate broker, medical doctors, or a sign maker are examples of such sites. Visitors are encouraged to make direct contact with the company by phone, email or online form.
http://www.agentimmobilierlaurentides.com/
http://www.theveininstitute.com/
http://www.rblettrage.com/
Conclusions
Once visitors respond favorably to the particular site design and content, sales will take place. Once sales are occurring changes to the site should be considered to encourage even more sales.
Understand that no site is ever finished but should always be a work in progress.
William Lurie
Emarketing-Canada
Shopping cart Sites
All ecommerce sites accept some form of online payment in order to be classified as a shopping cart site. On this type of site, visitors select from a list of items which they can add to their shopping cart.
Once they have finished selecting the products they wish to buy, they checkout by filling in a registration form and complete the order once they have given their credit card information.
On sites such as these the merchant discourages visitors from making any kind of personal contact as the function of the site is to automate the sales process without the intervention of an actual employee of the company.
The following two sites are typical examples of such sites.
http://www.pinkertonflowers.com
http://www.makemoneyteaching.com
Catalogue sites without ecommerce capabilities
These type of sites have a large selection of products but usually do not show a price nor offer the online technology to actually make a sale over the Internet. Usually the site owners are selling business to business and are NOT looking for the retail trade.
Companies that prefer this type of site are often manufacturers, distributors, and any other company whose clients buy in volume. These sites always sell in volume, require detailed information on the purchaser and almost always have a salesperson complete the sale.
http://www.manutel.com
http://www.decorativeplantscanada.com/
Another reason for a catalogue site is if the product is too expensive to buy online such as cars, or recreational vehicles or expensive custom made furniture. Visitors are encouraged to make direct contact with the company by phone, email or online form.
http://www.usedrvsale.net/
http://www.autofinderscanada.com
http://www.mrdesigns.ca
Brochure Site for service companies (Informational Site)
This type of site provides detailed information about services that the company offers. Usually a lot of detail is given about the history of the company and lots of content is devoted to detailed explanations describing what services take place and how they are delivered. Nearly always such companies serve a local or regional market. Real estate broker, medical doctors, or a sign maker are examples of such sites. Visitors are encouraged to make direct contact with the company by phone, email or online form.
http://www.agentimmobilierlaurentides.com/
http://www.theveininstitute.com/
http://www.rblettrage.com/
Conclusions
Once visitors respond favorably to the particular site design and content, sales will take place. Once sales are occurring changes to the site should be considered to encourage even more sales.
Understand that no site is ever finished but should always be a work in progress.
William Lurie
Emarketing-Canada
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