Is eMarketing-Canada your type of emarketing company?

Over the course of the past ten years that we have been in business, the Internet has undergone many revolutionary changes as search engines, Web site directories and portals have evolved. Most importantly, visitors who will be coming to your Web site have also evolved.

Sometimes prospective marketing customers who contact us are only interested in top search engine placement. And by top placement they mean number 1, because number 2 in the list just won't do. As well, number 1 placement has to be on a few particular keywords.

While it is true that many of our clients are all positioned at number 1 on Google, Yahoo and MSN as well as many other search engines, eMarketing-Canada will never ever guarantee any client such specific placements even if we charged you a million dollars a year. The truth is no one can offer such a guarantee because the variables involved in getting to number 1 are almost infinite in nature. Some of these variables are:

• The length of time your site has been on the Internet
• The design and architecture of your site
• The content of your site
• Your competitions' websites and how they measure up
• Your domain name
• The number of pages your site has
• The number of pages your competitors have
• The number of Web sites who are competing for the same keywords as you
• The number and quality of the sites that link to your site
• Each particular search engines' unique method of defining relevancy
• The IP address of your site
• How often a particular search engine refreshes its' database
• etc., etc., etc.

By far the most important question many prospective customers fail to take into account is this: Even if you are at number 1 for a particular term, will actual business result because of that particular keyword?

eMarketing-Canada has been doing search engine optimization since 1997 and like the Internet and its' users, we too have evolved. Simply put, our marketing strategy comprises top search engine positions that bring sales. Sales must take place, profits must be made, or we are not doing our job.

eMarketing-Canada's approach to marketing necessitates getting a particular type of visitor to your site - the one who will do business with you. No other type of visitor will do.

If you only want to talk about search engine placement without a much wider discussion on how your site is doing, then we are probably not the company for you.

We are interested in:

• Is your site making money and can it make more?
• Which visitors are buying and if so who what and why?
• Which visitors aren't buying and if so who what and why?
• What products or services are generating sales?
• What products or services are not generating sales?
• What products or services can you add to your site to generate more sales?

That's the discussion we are going to have with you as our eMarketing strategy focuses in on all of the above. Search engine placement is a part of that overall strategy that when combined with the other areas of expertise we bring to the table, makes a huge difference to your bottom line.

Our customers are making a profit from their sites. In some cases I am talking about a doubling of income year to year. It is not unusual for our clients to be making between 20% to 70% of their sales from their Web sites.

One final question is how long will it take to increase sales?

The truth is we can't say. What we do know is that over the period of months and years your sales will contine to go up as the number of highly targeted visitors to your site increases over time.

If your expectations are that within a week or a month you should be at the top of the search, please find another company to work with. Our approach is to build a solid road to the top that will stand the test of time. This is why we charge annual fees and this is why most of our marketing customers renew year after year after year from as far back as 1997.

Working with eMarketing-Canada means more business for you. It really is that simple.