SEO for highly competitive keywords

The more popular the keyword phrase, the more Web site pages your search engine finds relevant for that search. In some cases there could be hundreds of thousands or even millions of Web site pages your search engine displays as relevant for a particular search.

The problem for your business is only 10 of those results will show up on page one of the search. In such cases, your chances of being seen on page one are ZERO. You have a better chance of being hit by lightening or winning the lottery.

So what can your business do?

The short answer is there is no quick, easy, inexpensive solution to getting to page one visibility. Yes, there are dozens of strategies that can be used to improve your search engine visibility, each strategy requiring a lot of planning and some investment. And, you have to allow enough time to pass (weeks and sometimes months) to see if your work is being effective. But the bottom line is it takes time and money to get to page one. Especially if the current businesses on page one are competitors whose marketing expenditures are in the thousands or tens of thousands of dollars EVERY month.

You could match or exceed what your competitors are spending or you could work with an eMarketing firm such as ours where for over 14 years, we have developed efficient, cost effective strategies that work extremely well generating profitable results.

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