Social Media Hype

A lot of hype is filling up the Internet about why your business needs to be active in social media. And make no mistake about it, it is mostly hype.

Many studies are currently showing that around 2% of sales are coming from social media efforts. While this will vary depending upon your business sector, you must consider how much effort and expense you are willing to go to for a return of 2%.

The one determining factor for our clients is that Google considers social media channels imporatant and thus gives a relevancy boost in the rankings for sites that have links to social media channels. For the most part Google does not care how many friends you have they just care that you have an active Facebook link. They also don’t care how many people are seeing your Blog, but they like the idea that you have a blog that is updated at least once a month.

Other social media channels are just as important and in some cases they may generate new sales. But keep in mind that in many cases they will not.

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