Consulting Services (helping you to continually improve sales)Our advice creates sales and contacts1) Our only objective in working with you is to help you make money on the Web. 2) All of our clients are making a profit on the Web. 3) We even wrote a book on the subject How can we help your site generate sales?By understanding what your visitors are doing and then changing their behavior. What we doVisitor Tracking
We track all visitor traffic to your site and issue you regular reports describing what your traffic is doing on your site. By constantly tracking your Web site performance we spot problems early and know exactly where to make changes so your site always performs at it's best. Most Popular Pages
We examine traffic to every page to determine what percentage of visitors see that page and how long these visitors stay on each page. The longer they stay, the more likely it is visitors are reading your message. By adjusting the content of your pages, we can measure the success of your online message and see if such changes result in more orders. We understand that the two most important pages of any site are the order completion page and the contact us page. All other pages on the site are there to support sales or contacts. Everything visitors do on your site is measurable and by regularly analyzing visitor behavior we are able to change the dynamics of your site thereby generating more sales. Where is your traffic coming from
We can tell which search engines are sending you traffic and how much of your overall traffic each search engine is sending. The above example is from a Quebec French Web site. Such analysis allows us to better determine which search engines are working for you and which ones need more attention. We can even determine which search engines are used by visitors who purchase from you as opposed to visitors who do not make a purchase. Such information is invaluable in managing your site. Whose contacting you and why
The most important visitors are those who actually make contact with you. In the above example our analysis shows us that this client converts 5.2% of his visitor traffic into possible customers. The average conversion ratio of sites that are working well, is between 1% to 5%. This means that between 1 to 5 visitors out of every 100 visitors should be communicating with you either by making an online purchase or by filling in your online form. We also see that the traffic that filled out the online form in the example above spent almost 800% longer on the site than all other traffic. We manage over 50 Web sites and on all of them, visitors who purchase stay an average of between 500% to 1000% longer than all other visitors. This tells us that your Web site content is critical to the success of your Web site. Visitors who make a purchase from you are taking the time to examine your entire site and to read almost all your content. The better we can define these types of visitors, the more such visitors we can attract to your site. Conversely, we can also determine which types of visitors are NOT buying and make adjustments to appeal to them as well, perhaps by adding additional content or by modifying certain pages to allow easier navigation. Are your Internet ads working?
We can tell you how effective your paid Internet advertising is and how many visitors any of your online ads are sending to your site. In the above example, we see that not only is the client wasting his money on his online yellow pages ad, but of the few visitors who do come, they stay only 8 seconds on his site. Our recommendation was for the client NOT to renew his online yellow pages ad for next year. What keywords do visitors use to find you in the search engines?
We are also able to view which keywords visitors are using in the French or English search engines to find your site on the Internet. We determine if these keywords are targeted to your "best client profile" and make adjustments accordingly. Visitors have no value unless they do business with you, so we also need to know which of the above keywords actually generated contacts/purchases from visitors. Which keywords are used by visitors who made contact with you?
Here we can see which keywords were used over a given period of time by visitors who filled out the online form. This shows us which keywords are working for you and by elimination, which keywords need more work. Every business needs analysis and performance reviews. Your Web site is no different. If you are considering a design company that does not offer you such analysis you will never be able to determine exactly what your Web site is doing and how to make it perform better. At Emarketing-Canada, we leave nothing to chance. Our clients are making a profit because we understand how their Web sites are performing. This allows us to make effective changes that deliver profits. We can show you what we have done for other
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