Website Diagnostic Report
(The what's wrong with your site report)

What you need to know

Sites have problems for many reasons

Every Web site problem can be fixed

Only Web site analysis can determine exactly what these problems are

Our Analysis Solution:

1. In-depth analysis of Web site performance focusing on how visitors are using your site.
   Emarketing-Canada examines the visitors coming to your site, where they are coming from, what they are doing once they arrive and how many, if any visitors actually did business with you. Unlike online Web statistic profiles, our analysis covers every dimension of Web site traffic examining all such behavior to the smallest detail.
2. Critical page analysis
   Emarketing-Canada examines how visitors arrived at your most critical pages, how long they stayed there, what pages they went to next and how many visitors exited your site on each critical page. Are your critical pages working for you or against you?
3. Revenue streams and conversion numbers
   Emarketing-Canada examines sales that are taking place (subscriptions, orders, contacts, membership applications, booking of appointments, etc. etc.) and in what volume compared to visitor traffic. How many visitors do you need to make one sale?
   
   

   Number of Sales

   Number of unique visitors

   
   
4. Visitor analysis
   Emarketing-Canada creates profiles of your visitors to determine who is getting the most from your site as it currently exists. Which visitors actually visit the pages you want them to see and which visitors do not respond well to your existing site?
5. Referral analysis
   Emarketing-Canada examines visitors from each of your referral streams to determine how successful each particular referral visitor is. Which referral is sending you customers as opposed to visitors?
6. Search Engine Positions
   Emarketing-Canada examines which keywords bring you search engine visitors and exactly what your actual keyword positions are on each engine.
7. Pay-Per-Clicks Analysis
   Emarketing-Canada examines which keywords you pay for actually bring visitors who stay longer than 30 seconds on your site. We also show you which keywords bring you visitors who make a purchase. Why pay thousands of dollars for keyword placements that are unproductive.

Recommendations

Based upon the information gathered from our analysis, Emarketing-Canada makes extensive recommendations on how to improve your Web site’s performance concentrating on the following areas:

1. Web site Navigation and what needs to be done to increase traffic to specific areas of your site.
2. Content changes to specific pages of your site to generate greater visitor traffic to your “call to action” pages (sales, subscription, contacts etc.)
3. Content changes to your actual “call to action” pages to generate actual sales or other successful visitor behavior.
4. Visitor targeting profiles to generate more visits from specific types of visitors who have shown themselves to be receptive to your Web site material.
5. Search engine profiles which will discuss how to generate more targeted traffic from the major search engines
6. Pay-Per-Click Analysis – which keywords are working and which ones are not

The entire process has but one objective – Web site orders.

In many cases simple, inexpensive changes to an existing site can increase sales dramatically providing you understand why your visitors are rejecting your site message and how to change that behavior.

Marketing costs will also be discussed as we describe in detail how to effectively increase Web site visibility at a reasonable cost.

For more information on how our company can help yours, call 1-877-881-8851 or 514-626-2551.

We can show you what we have done for other clients
but it's not nearly as exciting as showing you what we can do for you!

To learn more about Emarketing-Canada or to speak to one of our qualified
Internet consultants, please call us at (514) 626-2551
or complete our Information Request Form.