Our Book
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William Lurie, a well known Internet consultant and CEO of
Emarketing-Canada has been helping business owners to generate
greater profits from their Web sites since 1997. His advice has
generated millions of dollars in profits for his clients.
Currently Mr. Lurie is consulting with Web site owners from
all across North America in such fields as real estate, medical,
legal, telecommunications, transportation, manufacturing, wholesale,
industrial supplies, business-to-business sales, and business-to-consumer
sales, and many others.
According to Mr. Lurie, two key events must occur in order for
a Web site to generate substantial profits. |
- Targeted visitors must find the Web site (Visibility)
- This visitor traffic must respond favorably to the design and content
in order for sales to occur (Usability).
More than 50% of Emarketing-Canada’s clients owned chronically
non-performing Web sites, until Emarketing-Canada was hired to “fix
the problems”.
The eight years that Emarketing-Canada has spent “fixing Web
site problems” forms the basis of this book, Mr. Lurie’s
third.
Some of the topics discussed are:
- Site designs that work and site designs that do not work (and
why).
- Content matters—what works and what does not.
- Not all visitors are created equal—some will never buy no
matter what you do.
- Your home page—and why it needs to be changed.
- Understand your visitors and sales will follow—why Web site
analysis is a must.
- The ABCs of visitor behavior—how to make them buy from you.
- How your service company can generate thousands of dollars in new
business.
- How to double your online sales by making simple design and content
changes.
- Why visitors will not buy until certain key elements are in place
on your site.
- No matter how poorly your site is doing, make these changes and
increase sales.
Real-world examples and actual case studies show exactly how we solved
the problems of dozens of non-performing Web sites of a variety of
real businesses.
Real Sites, Real Problems, Real Solutions
This book also shows you how to analyze your own site, so that you
can proactively make the changes that will convert more of your visitors
to customers.
If you would like to be notified when the book is available from Well
Writ Publishing (Early January 2006), please enter your email address
below. Emarketing-Canada does not use email advertising, and you will
never receive any other email from us than the notification of the
release of the book, and where to buy it.
We can show you what we have done for other clients
but it's not nearly as exciting as showing you what we can do for you!
To learn more about Emarketing-Canada or to speak
to one of our qualified
Internet consultants, please call us at (514) 626-2551
or complete our Information Request Form.