{"id":200,"date":"2013-03-25T10:41:42","date_gmt":"2013-03-25T14:41:42","guid":{"rendered":"http:\/\/www.emarketing-canada.com\/blog\/?p=200"},"modified":"2025-01-09T15:44:17","modified_gmt":"2025-01-09T15:44:17","slug":"the-groupon-effect-your-business","status":"publish","type":"post","link":"https:\/\/www.emarketing-canada.com\/blog\/the-groupon-effect-your-business\/","title":{"rendered":"The Groupon Effect & Your Business"},"content":{"rendered":"

The effect that social media coupons are having on your business category is something you have to take very seriously. Because chances are you are losing business because of the Groupon Effect!<\/p>\n

Simply put, in your geographical area the market for your services\/products is only so big and if a competitor serving that same market segment and area offers an amazing social media coupon of between 30% to 60% off, YOU may find that few if any new customers are looking for your services at the prices you want to charge.<\/p>\n

The following articles discuss what it’s like for your competitors who choose to have a social media coupon campaign. The good news is your competitor may go bankrupt because of the deal. The bad news is, your target market now expects to pay a lot less than what you need to charge for the services\/products you offer.<\/p>\n

http:\/\/www.aneclecticmind.com\/2011\/03\/18\/why-groupon-is-bad-for-business-and-consumers\/#.UVBh0jdE9lh<\/a><\/p>\n

http:\/\/sloanreview.mit.edu\/article\/the-perils-of-social-coupon-campaigns\/<\/a><\/p>\n

http:\/\/www.mediabadger.com\/2013\/02\/coupons-and-social-media-a-risk\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The effect that social media coupons are having on your business category is something you have to take very seriously. Because chances are you are losing business because of the Groupon Effect! Simply put, in your geographical area the market … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-200","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\nThe Groupon Effect & Your Business -<\/title>\n<meta name=\"description\" content=\"eMarketing Canada discusses how social media coupons affect your business even if you are not offering them.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emarketing-canada.com\/blog\/the-groupon-effect-your-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Groupon Effect & Your Business -\" \/>\n<meta property=\"og:description\" content=\"eMarketing Canada discusses how social media coupons affect your business even if you are not offering them.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.emarketing-canada.com\/blog\/the-groupon-effect-your-business\/\" \/>\n<meta property=\"article:published_time\" content=\"2013-03-25T14:41:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-09T15:44:17+00:00\" \/>\n<meta name=\"author\" content=\"Bill Lurie\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bill Lurie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.emarketing-canada.com\\\/blog\\\/the-groupon-effect-your-business\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.emarketing-canada.com\\\/blog\\\/the-groupon-effect-your-business\\\/\"},\"author\":{\"name\":\"Bill Lurie\",\"@id\":\"https:\\\/\\\/www.emarketing-canada.com\\\/blog\\\/#\\\/schema\\\/person\\\/e04ef85c39079a9462f9696be6cc9545\"},\"headline\":\"The Groupon Effect & Your Business\",\"datePublished\":\"2013-03-25T14:41:42+00:00\",\"dateModified\":\"2025-01-09T15:44:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.emarketing-canada.com\\\/blog\\\/the-groupon-effect-your-business\\\/\"},\"wordCount\":173,\"publisher\":{\"@id\":\"https:\\\/\\\/www.emarketing-canada.com\\\/blog\\\/#organization\"},\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.emarketing-canada.com\\\/blog\\\/the-groupon-effect-your-business\\\/\",\"url\":\"https:\\\/\\\/www.emarketing-canada.com\\\/blog\\\/the-groupon-effect-your-business\\\/\",\"name\":\"The Groupon Effect & Your Business -\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.emarketing-canada.com\\\/blog\\\/#website\"},\"datePublished\":\"2013-03-25T14:41:42+00:00\",\"dateModified\":\"2025-01-09T15:44:17+00:00\",\"description\":\"eMarketing Canada discusses how social media coupons affect your business even if you are not offering them.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.emarketing-canada.com\\\/blog\\\/the-groupon-effect-your-business\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.emarketing-canada.com\\\/blog\\\/the-groupon-effect-your-business\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.emarketing-canada.com\\\/blog\\\/the-groupon-effect-your-business\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.emarketing-canada.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Groupon Effect & Your Business\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.emarketing-canada.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.emarketing-canada.com\\\/blog\\\/\",\"name\":\"eMarketing-Canada.com\\\/blog\\\/\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.emarketing-canada.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.emarketing-canada.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.emarketing-canada.com\\\/blog\\\/#organization\",\"name\":\"Emarketing Canada\",\"url\":\"https:\\\/\\\/www.emarketing-canada.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.emarketing-canada.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.emarketing-canada.com\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/10\\\/emarketing_logo.jpg\",\"contentUrl\":\"https:\\\/\\\/www.emarketing-canada.com\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/10\\\/emarketing_logo.jpg\",\"width\":454,\"height\":84,\"caption\":\"Emarketing Canada\"},\"image\":{\"@id\":\"https:\\\/\\\/www.emarketing-canada.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.emarketing-canada.com\\\/blog\\\/#\\\/schema\\\/person\\\/e04ef85c39079a9462f9696be6cc9545\",\"name\":\"Bill Lurie\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5551b41431434904d0b5b8e118a44338f153702fc52909e5230e5636b2bf56ba?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5551b41431434904d0b5b8e118a44338f153702fc52909e5230e5636b2bf56ba?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5551b41431434904d0b5b8e118a44338f153702fc52909e5230e5636b2bf56ba?s=96&d=mm&r=g\",\"caption\":\"Bill Lurie\"},\"sameAs\":[\"http:\\\/\\\/emarketing-canada.com\"],\"url\":\"https:\\\/\\\/www.emarketing-canada.com\\\/blog\\\/author\\\/dvcam4327\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Groupon Effect & Your Business -","description":"eMarketing Canada discusses how social media coupons affect your business even if you are not offering them.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.emarketing-canada.com\/blog\/the-groupon-effect-your-business\/","og_locale":"en_US","og_type":"article","og_title":"The Groupon Effect & Your Business -","og_description":"eMarketing Canada discusses how social media coupons affect your business even if you are not offering them.","og_url":"https:\/\/www.emarketing-canada.com\/blog\/the-groupon-effect-your-business\/","article_published_time":"2013-03-25T14:41:42+00:00","article_modified_time":"2025-01-09T15:44:17+00:00","author":"Bill Lurie","twitter_misc":{"Written by":"Bill Lurie","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.emarketing-canada.com\/blog\/the-groupon-effect-your-business\/#article","isPartOf":{"@id":"https:\/\/www.emarketing-canada.com\/blog\/the-groupon-effect-your-business\/"},"author":{"name":"Bill Lurie","@id":"https:\/\/www.emarketing-canada.com\/blog\/#\/schema\/person\/e04ef85c39079a9462f9696be6cc9545"},"headline":"The Groupon Effect & Your Business","datePublished":"2013-03-25T14:41:42+00:00","dateModified":"2025-01-09T15:44:17+00:00","mainEntityOfPage":{"@id":"https:\/\/www.emarketing-canada.com\/blog\/the-groupon-effect-your-business\/"},"wordCount":173,"publisher":{"@id":"https:\/\/www.emarketing-canada.com\/blog\/#organization"},"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.emarketing-canada.com\/blog\/the-groupon-effect-your-business\/","url":"https:\/\/www.emarketing-canada.com\/blog\/the-groupon-effect-your-business\/","name":"The Groupon Effect & Your Business -","isPartOf":{"@id":"https:\/\/www.emarketing-canada.com\/blog\/#website"},"datePublished":"2013-03-25T14:41:42+00:00","dateModified":"2025-01-09T15:44:17+00:00","description":"eMarketing Canada discusses how social media coupons affect your business even if you are not offering them.","breadcrumb":{"@id":"https:\/\/www.emarketing-canada.com\/blog\/the-groupon-effect-your-business\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.emarketing-canada.com\/blog\/the-groupon-effect-your-business\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.emarketing-canada.com\/blog\/the-groupon-effect-your-business\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.emarketing-canada.com\/blog\/"},{"@type":"ListItem","position":2,"name":"The Groupon Effect & Your Business"}]},{"@type":"WebSite","@id":"https:\/\/www.emarketing-canada.com\/blog\/#website","url":"https:\/\/www.emarketing-canada.com\/blog\/","name":"eMarketing-Canada.com\/blog\/","description":"","publisher":{"@id":"https:\/\/www.emarketing-canada.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.emarketing-canada.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.emarketing-canada.com\/blog\/#organization","name":"Emarketing Canada","url":"https:\/\/www.emarketing-canada.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.emarketing-canada.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.emarketing-canada.com\/blog\/wp-content\/uploads\/2015\/10\/emarketing_logo.jpg","contentUrl":"https:\/\/www.emarketing-canada.com\/blog\/wp-content\/uploads\/2015\/10\/emarketing_logo.jpg","width":454,"height":84,"caption":"Emarketing Canada"},"image":{"@id":"https:\/\/www.emarketing-canada.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.emarketing-canada.com\/blog\/#\/schema\/person\/e04ef85c39079a9462f9696be6cc9545","name":"Bill Lurie","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/5551b41431434904d0b5b8e118a44338f153702fc52909e5230e5636b2bf56ba?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5551b41431434904d0b5b8e118a44338f153702fc52909e5230e5636b2bf56ba?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5551b41431434904d0b5b8e118a44338f153702fc52909e5230e5636b2bf56ba?s=96&d=mm&r=g","caption":"Bill Lurie"},"sameAs":["http:\/\/emarketing-canada.com"],"url":"https:\/\/www.emarketing-canada.com\/blog\/author\/dvcam4327\/"}]}},"_links":{"self":[{"href":"https:\/\/www.emarketing-canada.com\/blog\/wp-json\/wp\/v2\/posts\/200","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.emarketing-canada.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.emarketing-canada.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.emarketing-canada.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.emarketing-canada.com\/blog\/wp-json\/wp\/v2\/comments?post=200"}],"version-history":[{"count":11,"href":"https:\/\/www.emarketing-canada.com\/blog\/wp-json\/wp\/v2\/posts\/200\/revisions"}],"predecessor-version":[{"id":537,"href":"https:\/\/www.emarketing-canada.com\/blog\/wp-json\/wp\/v2\/posts\/200\/revisions\/537"}],"wp:attachment":[{"href":"https:\/\/www.emarketing-canada.com\/blog\/wp-json\/wp\/v2\/media?parent=200"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.emarketing-canada.com\/blog\/wp-json\/wp\/v2\/categories?post=200"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.emarketing-canada.com\/blog\/wp-json\/wp\/v2\/tags?post=200"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}