Very often the answer to the above question involves a series of investigations related to search engine visibility (can your site be found in the search engines) and also Web site usability (are visitors responding favorably to your site).

Many times site owners are in fact receiving visitors BUT the traffic is not responsive to the design and the content of your site. In these cases, you can be number one on Google and Yahoo on every keyword and your site still will not generate business.

Most of the time your marketing problem is actually a Web site problem. Simply put, visitors do not like your site.

This is why it is of critical importance to analyze your site traffic on an ongoing basis and continually made modifications to improve your site’s ability to convert visitors to customers. If you have no idea what your visitors are doing on your site, how can you possibly understand where the weak areas are and what needs to be changed to get more visitors interested?

This is why Emarketing-Canada does extensive Web site analysis on a continual basis. The fact is, if you have a product or service that people want, your site should be generating some sales IF it is getting traffic and IF visitors like your site.

William Lurie
Emarketing-Canada