Social Media Disasters

You would think that the biggest companies would get their Social Media campaigns planned to perfection and launched without any problems. However this is not always the case.

Follow the link below to read about some very unintended consequences.

http://smbp.uwaterloo.ca/social-media-disasters/

Peter Carr PhD the author of the above linked post is a professor in the Department of Managements Sciences at the University of Waterloo. His interests include the use of social media to improve business operations.