Bellelli comes to Canada

eMarketing Canada is very pleased to be working with the world renowned Italian company Bellelli whose child bicycle seats are among the best and safest in the world.

Did you know that Bellelli owns

MammaCangura sells balance bikes, children’s bike seats, and bike trailers for cargo and for kids! Parents Canada Magazine and Vélo Urbain Magazine have both done articles on their products in the month of July. More information here:


The Groupon Effect & Your Business

The effect that social media coupons are having on your business category is something you have to take very seriously. Because chances are you are losing business because of the Groupon Effect!

Simply put, in your geographical area the market for your services/products is only so big and if a competitor serving that same market segment and area offers an amazing social media coupon of between 30% to 60% off, YOU may find that few if any new customers are looking for your services at the prices you want to charge.

The following articles discuss what it’s like for your competitors who choose to have a social media coupon campaign. The good news is your competitor may go bankrupt because of the deal. The bad news is, your target market now expects to pay a lot less than what you need to charge for the services/products you offer.

Pepsi Nascar Video Goes Viral

In a brilliant public relations move, Pepsi Max and Nascar legend Jeff Gordon took an unsuspecting car salesman on a wild ride.

Jeff Gordon disguised himself and mounted hidden cameras in his glasses and Pepsi MAX can before taking the used 2009 Chevrolet Camaro and the salesman on a test drive of a life time.

Pepsi_Video_Stats_11 Click image to enlarge

Anti-Virus software no longer protects us -including YOU!

I am not making this up. Like all of you, I take every possible precaution before I open an email, download an attachment or visit a website I don’t know. My assumption is my anti-virus software will protect me.

Published: December 31, 2012 in the NY Times.

Update re Loblaw’s Social Media Nightmare

Even though Loblaw’s and YoPro Yogurt are now talking, Loblaw’s HUGE mistake is they are not using social media to counter the very negative publicity they have received.

Their silence is hurting them badly.

While their lawyers may be advising them to remain silent, that is not the way to go. At the very least they could upload a video of Galen Weston Jr the owner of Loblaw’s where he talks to us, his customers, explaining how he is doing all that he can do to resolve the situation. And that he will keep us all updated.

If their idea is to issue press releases and give interviews to reporters, it isn’t working. We, the people have effectively replaced traditional media as the voice of the news.In the age of 24/7 twitter and Blogs, silence is usually a very bad strategy.

As in most sensational news story, the accused get huge headlines, the result of the trial, even if innocent of all charges is usually buried on page 6. No matter how this issue with YoPro Yogurt is resolved, here is a prediction: Even if YoPro wins on all points, that news will never be as viral as the original complaint.

What should Loblaw’s have done? They could have uploaded their own video within 24 hours and linked it from the original. All they had to say was that they were concerned, trying to resolve this and planning to meet with YoPro to discuss all as soon as possible. No admissions of any kind, but that would have diffused a lot of the negative publicity.

Yopro continues to suffer as a result of all of this